We have been given permission to broadcast our radio campaign on Source FM but would need the 'go ahead' from Cornwall SCITT.
If our radio campaign was chosen to be used by Cornwall SCITT, we would then approach Pirate FM and, after having the script verified and changing the Candy Station song for a similar sounding non -copyrighted tune, we would use this station to broadcast our campaign. We would also send it on CD to University radio stations.
Whenever we sent CDs out they would have the visual materials featured on their cover. In addition to this we would send out packages of postcards to be displayed on University tables in the appropriate places and in job centres.
After the campaign was launched, we would then obtain feedback from people to find out if they had heard it and what they thought of it. We would also monitor the numbers of website hits to determine whether they had increased.
We will also receive feedback during our subject group crit, where we will be able to obtain the insight and oppinions of a group of creative people.
Friday, 23 October 2009
Generation of final image idea
I decided that the best thing to do was to go back to the radio campaign, listen to it, and focus on the script and how I can relate the visual materials to this.
After listening to the campaign a few times I had the idea of focusing on the main question; 'Can you remember your favourite teacher?', and the slogan; 'be remembered' and tag; 'SCITT to it'.
I also needed to somehow incorporate the theme of the campaign, 10 years of Cornwall SCITT, into the actual image.
On top of this I wanted to reflect the upbeat, humorous, modern mood of the radio campaign.
Eventually I came up with the idea of having a teacher with a blackboard with the number 10 on it to link to the 10 year celebration. I then thought about how this could be connected to an element of humour, the idea of a memory of a favourite teacher, and the Cornish landscape.
I decided on the idea of having the teacher in front of the sort of landscape I had originally wanted to use in the image, taking the picture in St Ives Harbour, therefore utilising the sea, beach, and boats in the background. I decided to use the atmospheric lighting I had wanted to use in the landscape picture, taking the picture at sunset. This would also then refer to the idea of the memorable teacher, as they are still teaching even though the sun is going down and the tide is coming in.
I discussed this idea with my colleagues, and they agreed on it and helped to organise the resources ready for the photo shoot, managing to track down a black-board which was quite difficult to find!
I thought that it would be good to have both a male and female featured in the image, so that both sexes could relate to it. I therefore arranged a local actor to feature in the photo shoot. I acted as the school girl!
During the shoot I experimented with a few different ideas, for example, getting the teacher to hold the chalk between his toes, using the light from the sunset to create silhouettes of the figures in the images, and positioning the teacher and student in various places to see which composition looked best.
I eventually chose an image featuring the teacher actually in the sea, so it looks like the tide has come in and they are still there trying to teach the number 10 to the daydreaming student.
I feel that the images were really successful and do incorporate all of the elements that we were trying to accomplish in our campaign. I also feel that they are quite strongly linked to the radio campaign material.
The images all came out quite dark due to the time of day, so I had to do quite a bit of photoshoping on them afterwards, altering the exposure, cropping the images, altering the colour balance, brightness and contrast, and taking out the seaweed and footprints so that it looked like a really clean beach!
For the image on the reverse of the material I used an image of the sea at sunset that I had produced as part of my landscape photography attempts. I wanted to make this, more factual side of the page, more interesting to look at without distorting the information that it provides.
On this side I also used quotes from the script of our radio campaign to link it further to this.
We then had a group meeting where we discussed the fonts, made some alterations (and grammer corrections!) and made the 'tag' , 'SCITT to it' more of a feature by jazzing up it` s font.
I am really pleased with the final result which can now be used as a poster, double sided postcard and CD cover for the radio campaign for when we send it off.
After listening to the campaign a few times I had the idea of focusing on the main question; 'Can you remember your favourite teacher?', and the slogan; 'be remembered' and tag; 'SCITT to it'.
I also needed to somehow incorporate the theme of the campaign, 10 years of Cornwall SCITT, into the actual image.
On top of this I wanted to reflect the upbeat, humorous, modern mood of the radio campaign.
Eventually I came up with the idea of having a teacher with a blackboard with the number 10 on it to link to the 10 year celebration. I then thought about how this could be connected to an element of humour, the idea of a memory of a favourite teacher, and the Cornish landscape.
I decided on the idea of having the teacher in front of the sort of landscape I had originally wanted to use in the image, taking the picture in St Ives Harbour, therefore utilising the sea, beach, and boats in the background. I decided to use the atmospheric lighting I had wanted to use in the landscape picture, taking the picture at sunset. This would also then refer to the idea of the memorable teacher, as they are still teaching even though the sun is going down and the tide is coming in.
I discussed this idea with my colleagues, and they agreed on it and helped to organise the resources ready for the photo shoot, managing to track down a black-board which was quite difficult to find!
I thought that it would be good to have both a male and female featured in the image, so that both sexes could relate to it. I therefore arranged a local actor to feature in the photo shoot. I acted as the school girl!
During the shoot I experimented with a few different ideas, for example, getting the teacher to hold the chalk between his toes, using the light from the sunset to create silhouettes of the figures in the images, and positioning the teacher and student in various places to see which composition looked best.
I eventually chose an image featuring the teacher actually in the sea, so it looks like the tide has come in and they are still there trying to teach the number 10 to the daydreaming student.
I feel that the images were really successful and do incorporate all of the elements that we were trying to accomplish in our campaign. I also feel that they are quite strongly linked to the radio campaign material.
The images all came out quite dark due to the time of day, so I had to do quite a bit of photoshoping on them afterwards, altering the exposure, cropping the images, altering the colour balance, brightness and contrast, and taking out the seaweed and footprints so that it looked like a really clean beach!
For the image on the reverse of the material I used an image of the sea at sunset that I had produced as part of my landscape photography attempts. I wanted to make this, more factual side of the page, more interesting to look at without distorting the information that it provides.
On this side I also used quotes from the script of our radio campaign to link it further to this.
We then had a group meeting where we discussed the fonts, made some alterations (and grammer corrections!) and made the 'tag' , 'SCITT to it' more of a feature by jazzing up it` s font.
I am really pleased with the final result which can now be used as a poster, double sided postcard and CD cover for the radio campaign for when we send it off.
Linking the images to the campaign
10 years of Cornwall SCITT.............................
IDEA
Using the 10 boats in this picture to link to the 10 years of Cornwall SCITT.
IDEA
I thought of the idea of taking 10 photos of a wave on a fast shutter speed as it is breaking and then either producing something which looks like a contact strip with the numbers 1 to 10 counting up to '10 years of Cornwall SCITT', or maybe producing a flick book of the wave moving with the numbers 1 to 10 on each page.
I produced these experiments but then realised that I was moving too far away from the message towards the creative.
IDEA
Using the 10 boats in this picture to link to the 10 years of Cornwall SCITT.
IDEA
I thought of the idea of taking 10 photos of a wave on a fast shutter speed as it is breaking and then either producing something which looks like a contact strip with the numbers 1 to 10 counting up to '10 years of Cornwall SCITT', or maybe producing a flick book of the wave moving with the numbers 1 to 10 on each page.
I produced these experiments but then realised that I was moving too far away from the message towards the creative.
Analysis of existing Cornwall SCITT promotional materials
I reviewed the existing Cornwall SCITT promotional materials in order to decide whether we should be fitting our visual materials around this, or whether we should do something completely different.
I felt that the existing materials could do with a bit of a 'jazzing up' or 're-vamp'. The mood of our radio campaign is fun, modern and humorous, and I wanted to produce visual materials which would reflect this.
I compared the Cornwall SCITT promotional materials to this leaflet for University College Falmouth. I felt that the Falmouth one had more of a modern, artistic feel than the Cornwall SCITT one. I liked the way that the Falmouth one mixes images of Cornwall with images of the courses and what they do.
The image on the cover of the Falmouth brochure is an abstract, arty image of the feet of people walking on the beach. The image could have been taken at any one of Cornwall` s beautiful beach destinations, and refers more to the idea or feeling of walking by the sea than to a specific location.
The general design of the brochure is quite modern, using white writing on dark backgrounds.
It is the sort of material that would appeal to young people, graduates, post graduates and professionals, branding University College Falmouth as a cutting edge, fun, colourful and beautiful place to study.
This is the feel that I would like to create in our visual materials for the campaign.
I felt that the existing materials could do with a bit of a 'jazzing up' or 're-vamp'. The mood of our radio campaign is fun, modern and humorous, and I wanted to produce visual materials which would reflect this.
I compared the Cornwall SCITT promotional materials to this leaflet for University College Falmouth. I felt that the Falmouth one had more of a modern, artistic feel than the Cornwall SCITT one. I liked the way that the Falmouth one mixes images of Cornwall with images of the courses and what they do.
The image on the cover of the Falmouth brochure is an abstract, arty image of the feet of people walking on the beach. The image could have been taken at any one of Cornwall` s beautiful beach destinations, and refers more to the idea or feeling of walking by the sea than to a specific location.
The general design of the brochure is quite modern, using white writing on dark backgrounds.
It is the sort of material that would appeal to young people, graduates, post graduates and professionals, branding University College Falmouth as a cutting edge, fun, colourful and beautiful place to study.
This is the feel that I would like to create in our visual materials for the campaign.
Image Design
Image Design
Initially our idea was to use the Cornish landscape as the main feature of our visual material for the campaign as this is one of the main things that makes the Cornwall SCITT so special and can be used as a selling point in what makes the course different from other teacher training courses.
As landscape photography is one of my subject strenghts I was assigned the role of being 'in charge of' this section of the campaign. I began by looking at this Tourist guide to St Ives as a starting point for ideas of things to take photos of. I analysed the images in this brochure in terms of their appeal and to see what images were generally circulated of Cornwall in order to try to make ours slightly different and unique.
As the course is not based in St Ives I looked mainly at the images which might refer to Cornwall in general rather than featuring the town.
I found the most appealing images to be the ones which featured the sea in low light conditions, for example sun set or sun rise. Other possible features are boats, lighthouses, coastal paths and abandoned beaches. I especially liked the image of boats on the inside of the front cover. I like this image because it uses very aesthetically appealing lighting conditions and has a slightly abstract or 'arty' feel to it.
I then began going out during late afternoon / early evening on days when the sky was blue and recording some initial images.
Initially our idea was to use the Cornish landscape as the main feature of our visual material for the campaign as this is one of the main things that makes the Cornwall SCITT so special and can be used as a selling point in what makes the course different from other teacher training courses.
As landscape photography is one of my subject strenghts I was assigned the role of being 'in charge of' this section of the campaign. I began by looking at this Tourist guide to St Ives as a starting point for ideas of things to take photos of. I analysed the images in this brochure in terms of their appeal and to see what images were generally circulated of Cornwall in order to try to make ours slightly different and unique.
As the course is not based in St Ives I looked mainly at the images which might refer to Cornwall in general rather than featuring the town.
I found the most appealing images to be the ones which featured the sea in low light conditions, for example sun set or sun rise. Other possible features are boats, lighthouses, coastal paths and abandoned beaches. I especially liked the image of boats on the inside of the front cover. I like this image because it uses very aesthetically appealing lighting conditions and has a slightly abstract or 'arty' feel to it.
I then began going out during late afternoon / early evening on days when the sky was blue and recording some initial images.
feedback from Pirate FM
Hi Becky
Obviously this would be illegal because of the tune but as you say you could use a similar ‘feel good tune’ if something like this was actually broadcast as a campaign on radio!
The voice over sounds great (is it you?) and I really like the clips from the ‘real’ people, I think this is a great first attempt, a couple of suggestions would be to try and tone the music down during the content of the commercial so you can hear what is being said as the music drowns the content a bit. Also your commercial is about a minute and a half long which is very unusual for any radio commercials so it might be that you would have 3 or 4 different 30 or 40 second commercials which would rotate on air and be more memorable and more easily consumed by the listener.
I think you have done a really good job as you have’nt attempted anything like this before.
Let me know if you would like any other feedback or help with your project.
Kind regards
A
Obviously this would be illegal because of the tune but as you say you could use a similar ‘feel good tune’ if something like this was actually broadcast as a campaign on radio!
The voice over sounds great (is it you?) and I really like the clips from the ‘real’ people, I think this is a great first attempt, a couple of suggestions would be to try and tone the music down during the content of the commercial so you can hear what is being said as the music drowns the content a bit. Also your commercial is about a minute and a half long which is very unusual for any radio commercials so it might be that you would have 3 or 4 different 30 or 40 second commercials which would rotate on air and be more memorable and more easily consumed by the listener.
I think you have done a really good job as you have’nt attempted anything like this before.
Let me know if you would like any other feedback or help with your project.
Kind regards
A
Subscribe to:
Posts (Atom)
