We have been given permission to broadcast our radio campaign on Source FM but would need the 'go ahead' from Cornwall SCITT.
If our radio campaign was chosen to be used by Cornwall SCITT, we would then approach Pirate FM and, after having the script verified and changing the Candy Station song for a similar sounding non -copyrighted tune, we would use this station to broadcast our campaign. We would also send it on CD to University radio stations.
Whenever we sent CDs out they would have the visual materials featured on their cover. In addition to this we would send out packages of postcards to be displayed on University tables in the appropriate places and in job centres.
After the campaign was launched, we would then obtain feedback from people to find out if they had heard it and what they thought of it. We would also monitor the numbers of website hits to determine whether they had increased.
We will also receive feedback during our subject group crit, where we will be able to obtain the insight and oppinions of a group of creative people.
Friday, 23 October 2009
Generation of final image idea
I decided that the best thing to do was to go back to the radio campaign, listen to it, and focus on the script and how I can relate the visual materials to this.
After listening to the campaign a few times I had the idea of focusing on the main question; 'Can you remember your favourite teacher?', and the slogan; 'be remembered' and tag; 'SCITT to it'.
I also needed to somehow incorporate the theme of the campaign, 10 years of Cornwall SCITT, into the actual image.
On top of this I wanted to reflect the upbeat, humorous, modern mood of the radio campaign.
Eventually I came up with the idea of having a teacher with a blackboard with the number 10 on it to link to the 10 year celebration. I then thought about how this could be connected to an element of humour, the idea of a memory of a favourite teacher, and the Cornish landscape.
I decided on the idea of having the teacher in front of the sort of landscape I had originally wanted to use in the image, taking the picture in St Ives Harbour, therefore utilising the sea, beach, and boats in the background. I decided to use the atmospheric lighting I had wanted to use in the landscape picture, taking the picture at sunset. This would also then refer to the idea of the memorable teacher, as they are still teaching even though the sun is going down and the tide is coming in.
I discussed this idea with my colleagues, and they agreed on it and helped to organise the resources ready for the photo shoot, managing to track down a black-board which was quite difficult to find!
I thought that it would be good to have both a male and female featured in the image, so that both sexes could relate to it. I therefore arranged a local actor to feature in the photo shoot. I acted as the school girl!
During the shoot I experimented with a few different ideas, for example, getting the teacher to hold the chalk between his toes, using the light from the sunset to create silhouettes of the figures in the images, and positioning the teacher and student in various places to see which composition looked best.
I eventually chose an image featuring the teacher actually in the sea, so it looks like the tide has come in and they are still there trying to teach the number 10 to the daydreaming student.
I feel that the images were really successful and do incorporate all of the elements that we were trying to accomplish in our campaign. I also feel that they are quite strongly linked to the radio campaign material.
The images all came out quite dark due to the time of day, so I had to do quite a bit of photoshoping on them afterwards, altering the exposure, cropping the images, altering the colour balance, brightness and contrast, and taking out the seaweed and footprints so that it looked like a really clean beach!
For the image on the reverse of the material I used an image of the sea at sunset that I had produced as part of my landscape photography attempts. I wanted to make this, more factual side of the page, more interesting to look at without distorting the information that it provides.
On this side I also used quotes from the script of our radio campaign to link it further to this.
We then had a group meeting where we discussed the fonts, made some alterations (and grammer corrections!) and made the 'tag' , 'SCITT to it' more of a feature by jazzing up it` s font.
I am really pleased with the final result which can now be used as a poster, double sided postcard and CD cover for the radio campaign for when we send it off.
After listening to the campaign a few times I had the idea of focusing on the main question; 'Can you remember your favourite teacher?', and the slogan; 'be remembered' and tag; 'SCITT to it'.
I also needed to somehow incorporate the theme of the campaign, 10 years of Cornwall SCITT, into the actual image.
On top of this I wanted to reflect the upbeat, humorous, modern mood of the radio campaign.
Eventually I came up with the idea of having a teacher with a blackboard with the number 10 on it to link to the 10 year celebration. I then thought about how this could be connected to an element of humour, the idea of a memory of a favourite teacher, and the Cornish landscape.
I decided on the idea of having the teacher in front of the sort of landscape I had originally wanted to use in the image, taking the picture in St Ives Harbour, therefore utilising the sea, beach, and boats in the background. I decided to use the atmospheric lighting I had wanted to use in the landscape picture, taking the picture at sunset. This would also then refer to the idea of the memorable teacher, as they are still teaching even though the sun is going down and the tide is coming in.
I discussed this idea with my colleagues, and they agreed on it and helped to organise the resources ready for the photo shoot, managing to track down a black-board which was quite difficult to find!
I thought that it would be good to have both a male and female featured in the image, so that both sexes could relate to it. I therefore arranged a local actor to feature in the photo shoot. I acted as the school girl!
During the shoot I experimented with a few different ideas, for example, getting the teacher to hold the chalk between his toes, using the light from the sunset to create silhouettes of the figures in the images, and positioning the teacher and student in various places to see which composition looked best.
I eventually chose an image featuring the teacher actually in the sea, so it looks like the tide has come in and they are still there trying to teach the number 10 to the daydreaming student.
I feel that the images were really successful and do incorporate all of the elements that we were trying to accomplish in our campaign. I also feel that they are quite strongly linked to the radio campaign material.
The images all came out quite dark due to the time of day, so I had to do quite a bit of photoshoping on them afterwards, altering the exposure, cropping the images, altering the colour balance, brightness and contrast, and taking out the seaweed and footprints so that it looked like a really clean beach!
For the image on the reverse of the material I used an image of the sea at sunset that I had produced as part of my landscape photography attempts. I wanted to make this, more factual side of the page, more interesting to look at without distorting the information that it provides.
On this side I also used quotes from the script of our radio campaign to link it further to this.
We then had a group meeting where we discussed the fonts, made some alterations (and grammer corrections!) and made the 'tag' , 'SCITT to it' more of a feature by jazzing up it` s font.
I am really pleased with the final result which can now be used as a poster, double sided postcard and CD cover for the radio campaign for when we send it off.
Linking the images to the campaign
10 years of Cornwall SCITT.............................
IDEA
Using the 10 boats in this picture to link to the 10 years of Cornwall SCITT.
IDEA
I thought of the idea of taking 10 photos of a wave on a fast shutter speed as it is breaking and then either producing something which looks like a contact strip with the numbers 1 to 10 counting up to '10 years of Cornwall SCITT', or maybe producing a flick book of the wave moving with the numbers 1 to 10 on each page.
I produced these experiments but then realised that I was moving too far away from the message towards the creative.
IDEA
Using the 10 boats in this picture to link to the 10 years of Cornwall SCITT.
IDEA
I thought of the idea of taking 10 photos of a wave on a fast shutter speed as it is breaking and then either producing something which looks like a contact strip with the numbers 1 to 10 counting up to '10 years of Cornwall SCITT', or maybe producing a flick book of the wave moving with the numbers 1 to 10 on each page.
I produced these experiments but then realised that I was moving too far away from the message towards the creative.
Analysis of existing Cornwall SCITT promotional materials
I reviewed the existing Cornwall SCITT promotional materials in order to decide whether we should be fitting our visual materials around this, or whether we should do something completely different.
I felt that the existing materials could do with a bit of a 'jazzing up' or 're-vamp'. The mood of our radio campaign is fun, modern and humorous, and I wanted to produce visual materials which would reflect this.
I compared the Cornwall SCITT promotional materials to this leaflet for University College Falmouth. I felt that the Falmouth one had more of a modern, artistic feel than the Cornwall SCITT one. I liked the way that the Falmouth one mixes images of Cornwall with images of the courses and what they do.
The image on the cover of the Falmouth brochure is an abstract, arty image of the feet of people walking on the beach. The image could have been taken at any one of Cornwall` s beautiful beach destinations, and refers more to the idea or feeling of walking by the sea than to a specific location.
The general design of the brochure is quite modern, using white writing on dark backgrounds.
It is the sort of material that would appeal to young people, graduates, post graduates and professionals, branding University College Falmouth as a cutting edge, fun, colourful and beautiful place to study.
This is the feel that I would like to create in our visual materials for the campaign.
I felt that the existing materials could do with a bit of a 'jazzing up' or 're-vamp'. The mood of our radio campaign is fun, modern and humorous, and I wanted to produce visual materials which would reflect this.
I compared the Cornwall SCITT promotional materials to this leaflet for University College Falmouth. I felt that the Falmouth one had more of a modern, artistic feel than the Cornwall SCITT one. I liked the way that the Falmouth one mixes images of Cornwall with images of the courses and what they do.
The image on the cover of the Falmouth brochure is an abstract, arty image of the feet of people walking on the beach. The image could have been taken at any one of Cornwall` s beautiful beach destinations, and refers more to the idea or feeling of walking by the sea than to a specific location.
The general design of the brochure is quite modern, using white writing on dark backgrounds.
It is the sort of material that would appeal to young people, graduates, post graduates and professionals, branding University College Falmouth as a cutting edge, fun, colourful and beautiful place to study.
This is the feel that I would like to create in our visual materials for the campaign.
Image Design
Image Design
Initially our idea was to use the Cornish landscape as the main feature of our visual material for the campaign as this is one of the main things that makes the Cornwall SCITT so special and can be used as a selling point in what makes the course different from other teacher training courses.
As landscape photography is one of my subject strenghts I was assigned the role of being 'in charge of' this section of the campaign. I began by looking at this Tourist guide to St Ives as a starting point for ideas of things to take photos of. I analysed the images in this brochure in terms of their appeal and to see what images were generally circulated of Cornwall in order to try to make ours slightly different and unique.
As the course is not based in St Ives I looked mainly at the images which might refer to Cornwall in general rather than featuring the town.
I found the most appealing images to be the ones which featured the sea in low light conditions, for example sun set or sun rise. Other possible features are boats, lighthouses, coastal paths and abandoned beaches. I especially liked the image of boats on the inside of the front cover. I like this image because it uses very aesthetically appealing lighting conditions and has a slightly abstract or 'arty' feel to it.
I then began going out during late afternoon / early evening on days when the sky was blue and recording some initial images.
Initially our idea was to use the Cornish landscape as the main feature of our visual material for the campaign as this is one of the main things that makes the Cornwall SCITT so special and can be used as a selling point in what makes the course different from other teacher training courses.
As landscape photography is one of my subject strenghts I was assigned the role of being 'in charge of' this section of the campaign. I began by looking at this Tourist guide to St Ives as a starting point for ideas of things to take photos of. I analysed the images in this brochure in terms of their appeal and to see what images were generally circulated of Cornwall in order to try to make ours slightly different and unique.
As the course is not based in St Ives I looked mainly at the images which might refer to Cornwall in general rather than featuring the town.
I found the most appealing images to be the ones which featured the sea in low light conditions, for example sun set or sun rise. Other possible features are boats, lighthouses, coastal paths and abandoned beaches. I especially liked the image of boats on the inside of the front cover. I like this image because it uses very aesthetically appealing lighting conditions and has a slightly abstract or 'arty' feel to it.
I then began going out during late afternoon / early evening on days when the sky was blue and recording some initial images.
feedback from Pirate FM
Hi Becky
Obviously this would be illegal because of the tune but as you say you could use a similar ‘feel good tune’ if something like this was actually broadcast as a campaign on radio!
The voice over sounds great (is it you?) and I really like the clips from the ‘real’ people, I think this is a great first attempt, a couple of suggestions would be to try and tone the music down during the content of the commercial so you can hear what is being said as the music drowns the content a bit. Also your commercial is about a minute and a half long which is very unusual for any radio commercials so it might be that you would have 3 or 4 different 30 or 40 second commercials which would rotate on air and be more memorable and more easily consumed by the listener.
I think you have done a really good job as you have’nt attempted anything like this before.
Let me know if you would like any other feedback or help with your project.
Kind regards
A
Obviously this would be illegal because of the tune but as you say you could use a similar ‘feel good tune’ if something like this was actually broadcast as a campaign on radio!
The voice over sounds great (is it you?) and I really like the clips from the ‘real’ people, I think this is a great first attempt, a couple of suggestions would be to try and tone the music down during the content of the commercial so you can hear what is being said as the music drowns the content a bit. Also your commercial is about a minute and a half long which is very unusual for any radio commercials so it might be that you would have 3 or 4 different 30 or 40 second commercials which would rotate on air and be more memorable and more easily consumed by the listener.
I think you have done a really good job as you have’nt attempted anything like this before.
Let me know if you would like any other feedback or help with your project.
Kind regards
A
Final Script
Final Script
Intro; music...Candi station 'You` ve got the love'. (Fades slightly so you can hear voice);
'Research tells us that even the most accomplished people need around 10 years of hard work before becoming world class. It` s what` s known as the 10 year rule. It' s also why we `re throwing this party.' (Insert soundbite; celebratory background sounds / cheering.) 'To celebrate; 10 years of Cornwall SCITT!'
'Cornwall SCITT is one of the highest rated teaher training programmes in the country, producing some brilliant teachers who are inspiring children all over the world.
Do you want to make a difference in people` s lives?
Can you remember your favourite teacher?'
(Music gets louder)
Soundbite A;
'Miss Quigley from year 8 because she said I` d go far.'
Soundbite B;
'Miss Stolvey, because she let me back after I was expelled.'
Soundbite C;
'Mrs Edge, because she encouraged my creativity.'
Soundbite D;
'Miss Pavy because she used to cry when she read poetry.'
Soundbite E;
'Mrs Edwards. She was good...she was fair... she was firm...damn good at her job.'
'Cornwall SCITT. 10 years of top teacher training. To find out more, log onto www.cornwallscitt.org. Be remembered. SCITT to it.
Intro; music...Candi station 'You` ve got the love'. (Fades slightly so you can hear voice);
'Research tells us that even the most accomplished people need around 10 years of hard work before becoming world class. It` s what` s known as the 10 year rule. It' s also why we `re throwing this party.' (Insert soundbite; celebratory background sounds / cheering.) 'To celebrate; 10 years of Cornwall SCITT!'
'Cornwall SCITT is one of the highest rated teaher training programmes in the country, producing some brilliant teachers who are inspiring children all over the world.
Do you want to make a difference in people` s lives?
Can you remember your favourite teacher?'
(Music gets louder)
Soundbite A;
'Miss Quigley from year 8 because she said I` d go far.'
Soundbite B;
'Miss Stolvey, because she let me back after I was expelled.'
Soundbite C;
'Mrs Edge, because she encouraged my creativity.'
Soundbite D;
'Miss Pavy because she used to cry when she read poetry.'
Soundbite E;
'Mrs Edwards. She was good...she was fair... she was firm...damn good at her job.'
'Cornwall SCITT. 10 years of top teacher training. To find out more, log onto www.cornwallscitt.org. Be remembered. SCITT to it.
Meeting with advisor A from Pirate FM
Meeting with Adviso A; Pirate FM. senior media consultant (Truro). 05/10/09
Questions
1) What do you think makes a good radio campaign? What makes it successful?
It` s good to have an upbeat, positive feel to it.
People advertise in different ways. They either want to brand themselves or get a specific point across. You need a unique point; why come to you rather than your competitors? Think about the things people will look at when they` re looking at their options. What will make it appeal to them?
2) What are the issues surrounding copyright if we were to incorporate a well- known piece of music in our campaign?
You can` t just use anything because it`s usually copyrighted. At Pirate FM they have a library of music they can use. We would have to show them the type of music we like and see if they can find something similar.
3) How long is an average radio campaign?
10 to 40 seconds. Truro College open days always do 30 seconds. Reason to come along- contact- funy element / music.
4) Would it need to be recorded in a studio or using high-tech equipment?
Depends if we are actually going to broadcast what we produce or present it as a proposal.
5) Do you think that a radio campaign is more successful if it is linked to visual promotional materials and can you suggest any campaigns we might look at that have done this?
Yes. Will get back to you!
6) Can you suggest any successful celebratory campaigns that we could look at?
Generally celebratory campaigns are tailored more to the retail side, eg, celebrating 20 years, so 20 % off. They generally tie it in to an offer.
7) What methods do you use to measure the success of campaigns?
For something like this which is a 1 off it is difficult to measure the success of the campaign. With something like an open day you can measure it by how many people turn up.
8) What would be the costs involved with launching a radio campaign?
The cost for putting an advert together with Pirate FM would be £200/ year if they write the script. Then you can only broadcast it on Pirate FM.
Tagging idea; cost; £1500 per month.
9) Can you give us any tips in the process of putting it together?
If you have a go at writing the script yourself you always have to consider who your audience are, what you` re advertising, and why they would want to contact you. It` s good to have a link to a website. You` ll never please everybody with your style. People will always complain about something!
If you write the script they will have to check it first before it can be passed for broadcasting. Some scripts have to be RAC cleared. (Radio Authority Control.) They use production companies to sort out all of the copyright issues; authority,plagarism, licensing, etc.
Try to steer away from the fake conversation about why it` s so good thing; it can sound really contrived. The more natural the better. Snippets work best. It` s really hard to sound natural when you haven` t voiced something like that before or are reading from a script.
You could have a number of different commercials and rotate the adds. Start and end is the same, but with the middle bit changing. The different middles will then relate to different people.
The music will get people` s attention but don` t forget that the main thing is the words- the words bring the message.
intro - middle - end.
Try to get the content right and then think about the music afterwards.
You don` t need so much of a 'tag' because it` s a 1 off campaign.
Look at how you might expand upon it afterwards. What would you do next after your 10 year celebration? How would you take the branding you` ve created forwards?
It` s good to link it to an existing celebratory event or festival.eg; New year, New you.
You can get carried away with the creative; don` t let the message get lost. The message is the main selling point.
10) How does the timing of the adverts usually work?
Truro College generally advertise with Pirate FM. They advertise opendays, A Level results. They do 7 days a week, 7 commercials, between 7am and 7pm.
Anither idea is to use a tag. For example, on the 'school call' feature they run. Every time they do this activity they will say something like 'sponsered by Cornwall Scitt, now celebrating 10 years.' Then when they send out the certificates they will also send out information about Cornwall Scitt.
11)What would you say were your target audience?
Target audience covers quite a wide range. Pirate is probably quite a good audience for our campaign as they generally target the older - 25 to 54- customer. They try to vary the music to suit these 3 different audiences. They have 156000 weekly listeners; 1 in 3 people in Cornwall listen to Pirate FM. They have different transmitters for different parts of Cornwall; Truro College generally targets the West but they can do split transmitters.
12) What do you think are the selling points of using radio rather than another medium?
Radio is theatre of the mind. It gets into the brain in a different way. You can do so much with sounds and voices.
Radio catches people in their houses, in the shower, on their way to work, it` s very effective at subliminal advertising. Good if they are considering a career change.
Radio is the best method exisiting for subliminal advertisisng. That` s why politicians aren` t allowed to use it.
Questions
1) What do you think makes a good radio campaign? What makes it successful?
It` s good to have an upbeat, positive feel to it.
People advertise in different ways. They either want to brand themselves or get a specific point across. You need a unique point; why come to you rather than your competitors? Think about the things people will look at when they` re looking at their options. What will make it appeal to them?
2) What are the issues surrounding copyright if we were to incorporate a well- known piece of music in our campaign?
You can` t just use anything because it`s usually copyrighted. At Pirate FM they have a library of music they can use. We would have to show them the type of music we like and see if they can find something similar.
3) How long is an average radio campaign?
10 to 40 seconds. Truro College open days always do 30 seconds. Reason to come along- contact- funy element / music.
4) Would it need to be recorded in a studio or using high-tech equipment?
Depends if we are actually going to broadcast what we produce or present it as a proposal.
5) Do you think that a radio campaign is more successful if it is linked to visual promotional materials and can you suggest any campaigns we might look at that have done this?
Yes. Will get back to you!
6) Can you suggest any successful celebratory campaigns that we could look at?
Generally celebratory campaigns are tailored more to the retail side, eg, celebrating 20 years, so 20 % off. They generally tie it in to an offer.
7) What methods do you use to measure the success of campaigns?
For something like this which is a 1 off it is difficult to measure the success of the campaign. With something like an open day you can measure it by how many people turn up.
8) What would be the costs involved with launching a radio campaign?
The cost for putting an advert together with Pirate FM would be £200/ year if they write the script. Then you can only broadcast it on Pirate FM.
Tagging idea; cost; £1500 per month.
9) Can you give us any tips in the process of putting it together?
If you have a go at writing the script yourself you always have to consider who your audience are, what you` re advertising, and why they would want to contact you. It` s good to have a link to a website. You` ll never please everybody with your style. People will always complain about something!
If you write the script they will have to check it first before it can be passed for broadcasting. Some scripts have to be RAC cleared. (Radio Authority Control.) They use production companies to sort out all of the copyright issues; authority,plagarism, licensing, etc.
Try to steer away from the fake conversation about why it` s so good thing; it can sound really contrived. The more natural the better. Snippets work best. It` s really hard to sound natural when you haven` t voiced something like that before or are reading from a script.
You could have a number of different commercials and rotate the adds. Start and end is the same, but with the middle bit changing. The different middles will then relate to different people.
The music will get people` s attention but don` t forget that the main thing is the words- the words bring the message.
intro - middle - end.
Try to get the content right and then think about the music afterwards.
You don` t need so much of a 'tag' because it` s a 1 off campaign.
Look at how you might expand upon it afterwards. What would you do next after your 10 year celebration? How would you take the branding you` ve created forwards?
It` s good to link it to an existing celebratory event or festival.eg; New year, New you.
You can get carried away with the creative; don` t let the message get lost. The message is the main selling point.
10) How does the timing of the adverts usually work?
Truro College generally advertise with Pirate FM. They advertise opendays, A Level results. They do 7 days a week, 7 commercials, between 7am and 7pm.
Anither idea is to use a tag. For example, on the 'school call' feature they run. Every time they do this activity they will say something like 'sponsered by Cornwall Scitt, now celebrating 10 years.' Then when they send out the certificates they will also send out information about Cornwall Scitt.
11)What would you say were your target audience?
Target audience covers quite a wide range. Pirate is probably quite a good audience for our campaign as they generally target the older - 25 to 54- customer. They try to vary the music to suit these 3 different audiences. They have 156000 weekly listeners; 1 in 3 people in Cornwall listen to Pirate FM. They have different transmitters for different parts of Cornwall; Truro College generally targets the West but they can do split transmitters.
12) What do you think are the selling points of using radio rather than another medium?
Radio is theatre of the mind. It gets into the brain in a different way. You can do so much with sounds and voices.
Radio catches people in their houses, in the shower, on their way to work, it` s very effective at subliminal advertising. Good if they are considering a career change.
Radio is the best method exisiting for subliminal advertisisng. That` s why politicians aren` t allowed to use it.
My initial script idea
Campaign
Rough Script plan
INTRO....MUSIC
Start
Facts about the course
fact that it has been going for 10 years
How many people have graduated as teachers.
MUSIC INSERT
'Lets hear some of the current SCITT students' views on this'....
'Kelly is a Cornish local, who is very greatful to be studying this course in her home land.'
Kelly; story of how, 10 years ago, she would have had to have moved away to get the chance to further her education. Now thanks to SCITT she is able to stay in Cornwall.
MUSIC INSERT
'Amanda moved to Cornwall a year ago, and was looking to further her education. Lets hear the story of how Cornwall SCITT has effected her decision.
Amanda; story. Fact that it had been going for 10 years and has produced so many of the teachers now in Cornish schools really inspired her to be a part of it.
'Becky is a SCITT student who recently moved to Cornwall especially to study the SCITT course. Lets hear the factors that influenced her decision.'
Becky; 'I` ve always wanted to move to Cornwall, and live by the sea. I was looking at Teacher Training courses and, when I found out about the Cornwall SCITT and read about what a fantastic course it was, I was really excited about the possibility of combining my 2 dreams of going into teaching and living in Cornwall. The more I read about the SCITT, the more I realised how much I would gain from doing a practical based course, getting real school experience from the very start.
Now that I have started the course, I am so glad that I decided to study in Cornwall, and am really greatful to the SCITT for giving me the opportunity to further my education in such a beautiful part of the Country, where the hard work of the Course is balanced out by the therapeutic backdrop of the sea. I would certainly recommend this course to anyone considering going into teaching.'
'Whether you are a local to Cornwall or from further afield, and are interested in going into teaching, check out the Cornwall SCITT website at www.cornwallscitt.org and join in with the students in their celebrations.
MUSIC INSERT...FADES OUT...
Notes
We need a catchy slogan.
Music needs to relate to the script (mood and lyrics.) Might be easier to have no lyrics but just a really celebratory mood.
Music ideas
Levellers; 'What a beautiful day'. Good uplifting feel, lyrics can be related to what we put into the campaign, ie 'nothing is inpossible'.
Blur; 'Coffee and TV'. Good intro. Lyrics don` t really relate though.
'Old School' CD. Track4 Uplifting, maybe a bit too discoish! Good lyrics; 'So you want....to be free....to live your life....the way you want to be.'
Track6 similar to track 4...maybe a bit too cheesy! 'Everybody` s free...to feel good...'
Both tracks about freedom- freedom to choose what you want to do in life- empowerment of education.
Levellers; 'Celebrate'. Uses the word 'Celebrate'..maybe a bit too sleepy.
'Old School' CD. Track 15 Really uplifting intro. Makes you dance! Lyrics are quite irrelevant though
Track 16 'I` ve got the power!' Relates to having the power to do something to change your and other people` s lives.
Track 21; Candy Station, ' You` ve got the love' Really really good, uplifting tune. Really nice uplifting feel. Lyrics less relevant but could try to fit it to Campaign, eg 'See it through' relating to 'See me through'. 'I know I can count on you' relating to being able to count on your education.
Rough Script plan
INTRO....MUSIC
Start
Facts about the course
fact that it has been going for 10 years
How many people have graduated as teachers.
MUSIC INSERT
'Lets hear some of the current SCITT students' views on this'....
'Kelly is a Cornish local, who is very greatful to be studying this course in her home land.'
Kelly; story of how, 10 years ago, she would have had to have moved away to get the chance to further her education. Now thanks to SCITT she is able to stay in Cornwall.
MUSIC INSERT
'Amanda moved to Cornwall a year ago, and was looking to further her education. Lets hear the story of how Cornwall SCITT has effected her decision.
Amanda; story. Fact that it had been going for 10 years and has produced so many of the teachers now in Cornish schools really inspired her to be a part of it.
'Becky is a SCITT student who recently moved to Cornwall especially to study the SCITT course. Lets hear the factors that influenced her decision.'
Becky; 'I` ve always wanted to move to Cornwall, and live by the sea. I was looking at Teacher Training courses and, when I found out about the Cornwall SCITT and read about what a fantastic course it was, I was really excited about the possibility of combining my 2 dreams of going into teaching and living in Cornwall. The more I read about the SCITT, the more I realised how much I would gain from doing a practical based course, getting real school experience from the very start.
Now that I have started the course, I am so glad that I decided to study in Cornwall, and am really greatful to the SCITT for giving me the opportunity to further my education in such a beautiful part of the Country, where the hard work of the Course is balanced out by the therapeutic backdrop of the sea. I would certainly recommend this course to anyone considering going into teaching.'
'Whether you are a local to Cornwall or from further afield, and are interested in going into teaching, check out the Cornwall SCITT website at www.cornwallscitt.org and join in with the students in their celebrations.
MUSIC INSERT...FADES OUT...
Notes
We need a catchy slogan.
Music needs to relate to the script (mood and lyrics.) Might be easier to have no lyrics but just a really celebratory mood.
Music ideas
Levellers; 'What a beautiful day'. Good uplifting feel, lyrics can be related to what we put into the campaign, ie 'nothing is inpossible'.
Blur; 'Coffee and TV'. Good intro. Lyrics don` t really relate though.
'Old School' CD. Track4 Uplifting, maybe a bit too discoish! Good lyrics; 'So you want....to be free....to live your life....the way you want to be.'
Track6 similar to track 4...maybe a bit too cheesy! 'Everybody` s free...to feel good...'
Both tracks about freedom- freedom to choose what you want to do in life- empowerment of education.
Levellers; 'Celebrate'. Uses the word 'Celebrate'..maybe a bit too sleepy.
'Old School' CD. Track 15 Really uplifting intro. Makes you dance! Lyrics are quite irrelevant though
Track 16 'I` ve got the power!' Relates to having the power to do something to change your and other people` s lives.
Track 21; Candy Station, ' You` ve got the love' Really really good, uplifting tune. Really nice uplifting feel. Lyrics less relevant but could try to fit it to Campaign, eg 'See it through' relating to 'See me through'. 'I know I can count on you' relating to being able to count on your education.
Research into Radio advertising
Radio Advertising in Cornwall, Plymouth and West Devon
Transmission Area
Pirate FM is heard across the whole of Cornwall, Plymouth and West Devon and operates via two transmitters - 102.8 (West) serving Mid and West Cornwall and 102.2 (East) serving Plymouth, West Devon and East Cornwall.
Headline Audience Figures
Adult population 479,000 in Total Survey Area (TSA)
Weekly reach 156,000 Adults 15+
Weekly reach 33%
Average listening hours 12.3 each week
Total listening hours 1.916 Million
Market Share 18.6%
PIRATE FM IS THE MOST LISTENED TO RADIO STATION IN OUR AREA. We reach more listeners each week and have a bigger market share than any other station, national or local, BBC or commercial.
Our Audience
We target our programmes at 25 - 54 year olds. We reach an amazing 47.3% of that age demographic every week, giving us a 28.6% market share .
We also reach 30% of all ABC1 listeners in the area weekly and 36% of all C2DE Listeners.
Our Listeners
Pirate FM is the number one radio station in Cornwall for all adults, reaching 156,000 or 33% of them every week.That means a third of all adults in our listening area tune in each week!
Over a 4 week period that increases to 228,000 or 48%.
Over 13 weeks, which is the typical length of an ad campaign that becomes 279,000 or 58%.
Pirate FM's format is designed to appeal to a broad audience and the listening figures show that this works! We are focussed on being familiar, family orientated, entertaining and getting involved in a huge number of community events right across our transmission area.
Pirate FM has a long-term, loyal audience with 1.916 million listening hours weekly, an average of over 12.3 per week, per listener.
Pirate FM also has more listeners in the core demographic of adults aged 25 - 54, than any other radio station in our listening area. Reaching 47.3% of this demographic each week, or 99,000. This translates in to a market share of 28.6%
For radio advertising that reaches the biggest audience there is simply no competition. In terms of reaching the maximum number of people for your money we can not be beaten.
Source for all figures quoted: RAJAR Pirate FM TSA 6 months ended June 2009
Testimonials;
Dairyland
As the director of Dairyland, I` ve been advertising with Pirate FM for the last 15 years. It` s managed to keep Dairy Land 'ahead of the herd'. and in fact, we` ve found Pirate FM to be a company which has brought many visitors to our door. So, as we say at Dairy Land, Pirate FM, brings results.
NHS
The advertising on Pirate FM has been absolutely fantastic for us. It deffinately works. It` s the only wau that we can get our message across to the people we` re trying to target. Everything else we` ve tried, it hasn` t worked. We use Pirate FM to promote evrything that we do whether that` s our clinics, or our drop in centres, or the services we provide in a Hospital. Sometimes we `re able to provide free NRT and actually promoting this, through Pirate FM, has got people through our doors.
So, Linda tell me, has advertising o Pirate FM really helped for the 'stop smoking service?
yes, it deffinately has worked. It is a wonderful way for us to get the people that we want through our doors. So people who smoke, who actually want to stop, it` s the best way that we ` ve found of actually getting the message to them. Everything else that we ` ve tried just hasn` t worked. We` ve used it to promote everything that we do, the new drop in centres that we have, or our clinics, or the services we provide in hospital. It` s such an effective way of doing it.
Both of these customers have found radio advertising with Pirate FM to be a really successful way of promoting their services. They both feel that it is a very competitive way to advertise. It reaches people inside their own homes, when driving their cars, at work and when out in the shops.
Transmission Area
Pirate FM is heard across the whole of Cornwall, Plymouth and West Devon and operates via two transmitters - 102.8 (West) serving Mid and West Cornwall and 102.2 (East) serving Plymouth, West Devon and East Cornwall.
Headline Audience Figures
Adult population 479,000 in Total Survey Area (TSA)
Weekly reach 156,000 Adults 15+
Weekly reach 33%
Average listening hours 12.3 each week
Total listening hours 1.916 Million
Market Share 18.6%
PIRATE FM IS THE MOST LISTENED TO RADIO STATION IN OUR AREA. We reach more listeners each week and have a bigger market share than any other station, national or local, BBC or commercial.
Our Audience
We target our programmes at 25 - 54 year olds. We reach an amazing 47.3% of that age demographic every week, giving us a 28.6% market share .
We also reach 30% of all ABC1 listeners in the area weekly and 36% of all C2DE Listeners.
Our Listeners
Pirate FM is the number one radio station in Cornwall for all adults, reaching 156,000 or 33% of them every week.That means a third of all adults in our listening area tune in each week!
Over a 4 week period that increases to 228,000 or 48%.
Over 13 weeks, which is the typical length of an ad campaign that becomes 279,000 or 58%.
Pirate FM's format is designed to appeal to a broad audience and the listening figures show that this works! We are focussed on being familiar, family orientated, entertaining and getting involved in a huge number of community events right across our transmission area.
Pirate FM has a long-term, loyal audience with 1.916 million listening hours weekly, an average of over 12.3 per week, per listener.
Pirate FM also has more listeners in the core demographic of adults aged 25 - 54, than any other radio station in our listening area. Reaching 47.3% of this demographic each week, or 99,000. This translates in to a market share of 28.6%
For radio advertising that reaches the biggest audience there is simply no competition. In terms of reaching the maximum number of people for your money we can not be beaten.
Source for all figures quoted: RAJAR Pirate FM TSA 6 months ended June 2009
Testimonials;
Dairyland
As the director of Dairyland, I` ve been advertising with Pirate FM for the last 15 years. It` s managed to keep Dairy Land 'ahead of the herd'. and in fact, we` ve found Pirate FM to be a company which has brought many visitors to our door. So, as we say at Dairy Land, Pirate FM, brings results.
NHS
The advertising on Pirate FM has been absolutely fantastic for us. It deffinately works. It` s the only wau that we can get our message across to the people we` re trying to target. Everything else we` ve tried, it hasn` t worked. We use Pirate FM to promote evrything that we do whether that` s our clinics, or our drop in centres, or the services we provide in a Hospital. Sometimes we `re able to provide free NRT and actually promoting this, through Pirate FM, has got people through our doors.
So, Linda tell me, has advertising o Pirate FM really helped for the 'stop smoking service?
yes, it deffinately has worked. It is a wonderful way for us to get the people that we want through our doors. So people who smoke, who actually want to stop, it` s the best way that we ` ve found of actually getting the message to them. Everything else that we ` ve tried just hasn` t worked. We` ve used it to promote everything that we do, the new drop in centres that we have, or our clinics, or the services we provide in hospital. It` s such an effective way of doing it.
Both of these customers have found radio advertising with Pirate FM to be a really successful way of promoting their services. They both feel that it is a very competitive way to advertise. It reaches people inside their own homes, when driving their cars, at work and when out in the shops.
Correspondence with adviser from Pirate FM
Dear (a),
I am a student on the School Centred Initial Teacher Training (Scitt) Course which is based at Truro College, and am training to teach the 14 to 19 Creative and Media Diploma. As one of our Projects for the Course we have been asked to design and put together a campaign celebrating the tenth anniversary of Cornwall SCITT. My colleagues and I are thinking of producing a radio Campaign for this project, and I am writing to you for advice. We are still currently in the planning stages of this Campaign and I wondered if you could advise me at all about the best way to go about putting a radio campaign together. Can you advise me at all about what, in your oppiion, makes a successful radio campaign?
I also wondered about cost for advertising on Pirate FM and the possibility of whether we may be able to have our Campaign played on the radio for free or for a reduced cost as it is a student project?
Many thanks.
Hi Rebecca
I would be willing to pop in and talk to you about what makes a successful radio campaign and give you some tips with planning etc, let me know if you are available for me to pop in at any time..
Truro College does receive a discount for advertising, unfortunately we wouldn’t be able to run the ads for free as we have a limited amount of availability, however I am sure if you wanted to do anything on air with us we could apply the college discount.
Let me know if you are available and I can pop in and run through some ideas with you.
Kind regards
A
I am a student on the School Centred Initial Teacher Training (Scitt) Course which is based at Truro College, and am training to teach the 14 to 19 Creative and Media Diploma. As one of our Projects for the Course we have been asked to design and put together a campaign celebrating the tenth anniversary of Cornwall SCITT. My colleagues and I are thinking of producing a radio Campaign for this project, and I am writing to you for advice. We are still currently in the planning stages of this Campaign and I wondered if you could advise me at all about the best way to go about putting a radio campaign together. Can you advise me at all about what, in your oppiion, makes a successful radio campaign?
I also wondered about cost for advertising on Pirate FM and the possibility of whether we may be able to have our Campaign played on the radio for free or for a reduced cost as it is a student project?
Many thanks.
Hi Rebecca
I would be willing to pop in and talk to you about what makes a successful radio campaign and give you some tips with planning etc, let me know if you are available for me to pop in at any time..
Truro College does receive a discount for advertising, unfortunately we wouldn’t be able to run the ads for free as we have a limited amount of availability, however I am sure if you wanted to do anything on air with us we could apply the college discount.
Let me know if you are available and I can pop in and run through some ideas with you.
Kind regards
A
5.2 'Be able to prepare a Campaign'
Campaign
5.2 Be able to prepare a campaign
Message or idea; To celebrate and promote 10 years of Cornwall SCITT
Target audience; The Target audience will be anyone who the SCITT might appeal to, or who might consider doing the Course in the future, for example, University students, mothers, Graduates and members of the general public. We discussed the possibility of focusing on University students, perhaps using a University as a focal site for our Campaign.
Findings from our research; After comparing our campaign investigations as a group, we came to the conclusion that radio would be a very effective method to use. We decided that TV would be too expensive and would need to be broadcast nationally, whereas radio can be localised, will reach a wide range of different people and has the power of reaching people when they` re in the shower, driving to work or cooking their tea. We decided that radio would be the best way to utilise the resources that we already have, as we can make it quite cost effectively, and can link it to the exisiting website. We also felt that we would need to produce some printed materials which would support the radio campaign. This would be used as a CD cover when we first sent the CD out, but could also be used as a seperate promotional material.
How we will persuade our target audience to take notice of our campaign and it` s message; By using the medium of radio we can use the power of subliminal advertising to our advantage. We will need to make the intro of the campaign very attention grabbing so that people with the radio on in the background will stop and listen to it. We will also need to make the printed materials eye catching and brightly coloured. We will try to promote a modern, fun image of Cornwall SCITT to make it appealing to our target audience.
Distribution and broadcasting of the campaign; We will trial run the campaign on Source FM, utilising our contacts. We will also send the campaign to university radio stations including UCF. We will approach Pirate FM, BBC Radio Cornwall and Atlantic FM. We will distribute our printed campaign materials in Universities and job centres.
Materials and equipment we will need;
To produce the printed materials; camera, blackboard, chalk, tripod, easel, actors, good location, costumes, printing costs (get quote from Genesis Euro Print)
To produce the radio campaign; dictaphone, computer, music/audio editing programme, script.
How we will measure the success of our campaign; When we have produced the campaign materials we will need to distribute them. As we are using the mediums of radio and print, the success will be difficult to measure. We will gather initial feedback from professionals and colleagues before distributing the campaign. When the campaign has been launched we will measure the success by monitoring the number of hits on the Cornwall SCITT website and seeing how much this has increased.
5.2 Be able to prepare a campaign
Message or idea; To celebrate and promote 10 years of Cornwall SCITT
Target audience; The Target audience will be anyone who the SCITT might appeal to, or who might consider doing the Course in the future, for example, University students, mothers, Graduates and members of the general public. We discussed the possibility of focusing on University students, perhaps using a University as a focal site for our Campaign.
Findings from our research; After comparing our campaign investigations as a group, we came to the conclusion that radio would be a very effective method to use. We decided that TV would be too expensive and would need to be broadcast nationally, whereas radio can be localised, will reach a wide range of different people and has the power of reaching people when they` re in the shower, driving to work or cooking their tea. We decided that radio would be the best way to utilise the resources that we already have, as we can make it quite cost effectively, and can link it to the exisiting website. We also felt that we would need to produce some printed materials which would support the radio campaign. This would be used as a CD cover when we first sent the CD out, but could also be used as a seperate promotional material.
How we will persuade our target audience to take notice of our campaign and it` s message; By using the medium of radio we can use the power of subliminal advertising to our advantage. We will need to make the intro of the campaign very attention grabbing so that people with the radio on in the background will stop and listen to it. We will also need to make the printed materials eye catching and brightly coloured. We will try to promote a modern, fun image of Cornwall SCITT to make it appealing to our target audience.
Distribution and broadcasting of the campaign; We will trial run the campaign on Source FM, utilising our contacts. We will also send the campaign to university radio stations including UCF. We will approach Pirate FM, BBC Radio Cornwall and Atlantic FM. We will distribute our printed campaign materials in Universities and job centres.
Materials and equipment we will need;
To produce the printed materials; camera, blackboard, chalk, tripod, easel, actors, good location, costumes, printing costs (get quote from Genesis Euro Print)
To produce the radio campaign; dictaphone, computer, music/audio editing programme, script.
How we will measure the success of our campaign; When we have produced the campaign materials we will need to distribute them. As we are using the mediums of radio and print, the success will be difficult to measure. We will gather initial feedback from professionals and colleagues before distributing the campaign. When the campaign has been launched we will measure the success by monitoring the number of hits on the Cornwall SCITT website and seeing how much this has increased.
Production schedule
Production schedule
Week 1;
Allocate roles within the group
Develop radio campaign ideas
Generate initial photographic imagery
Week 2;
Decide on the background music- ask permission if required.
Produce script
Find sound- effects
Record sound bites; 'Can you remember your favourite teacher?'
Contact local radio stations for advice-schedule meetings/ interviews
Week 3;
Record the advert- download editing software
Send copyright request to EMI, etc
Send campaign to Pirate FM for feedback
Send campaign to Source FM for feedback
Week 4;
Produce supporting print campaign
Produce CD cover
Week 5;
Show time!
Reflect and evaluate the success of the campaign.
Week 1;
Allocate roles within the group
Develop radio campaign ideas
Generate initial photographic imagery
Week 2;
Decide on the background music- ask permission if required.
Produce script
Find sound- effects
Record sound bites; 'Can you remember your favourite teacher?'
Contact local radio stations for advice-schedule meetings/ interviews
Week 3;
Record the advert- download editing software
Send copyright request to EMI, etc
Send campaign to Pirate FM for feedback
Send campaign to Source FM for feedback
Week 4;
Produce supporting print campaign
Produce CD cover
Week 5;
Show time!
Reflect and evaluate the success of the campaign.
Campaign; results of first meeting
Rebecca Payne
27/09/09
Campaign; 10 years of Cornwall SCITT.
Planning Campaign.
Things to establish;
1) Target Audience
2) Main message; are we celebrating or advertising?
3) How will we appeal or relate to that target audience?
4) How will we grab their attention?
5) How will be distribute or broadcast the campaign?
6) What materials / equipment will we need?
7) How will we measure the success of the Campaign?
Initial ideas.
After an initial team meeting on 22/ 09/09, we came to the decision that we would aim to produce a Radio Campaign, with additional visual supporting material (brochures, leaflets, posters, etc). Although Amanda and I were both very keen to produce a film, we agreed after discussion that, due to time constraints, it would be much more viable to focus on a radio campaign, utilising our visual ideas to produce associated visual material. We discussed some of thge above points, and came to the following conclusions;
1) The Target audience will be anyone who the SCITT might appeal to, or who might consider doing the Course in the future, for example, University students, mothers, Graduates and members of the general public. We discussed the possibility of focusing on University students, perhaps using a University as a focal site for our Campaign.
2) We decided that we wanted our Campaign to focuses on being celebratory, using this positive approach to encourage people to consider doing the SCITT, but to make it more focused on celebrating than on advertising it.
3) We decided that our target audience were quite sophisticated, and thereof ore we would need the Campaign to reflect this. We discussed the idea of using humour in the Campaign and how we might approach this.
4) We decided to study other Campaigns in order to figure out which factors made it successful or unsuccessful in grabbing audience attention.
5) We discussed the idea of contacting the various local radio stations and seeing if it would be possible to broadcast our campaign.
6)We chose a radio Campaign so that our costs would be limited, however, we will still need access to recording equipment, tape, and we will need to have our visual promotional materials printed.
7) We thought we could survey the reactions we get from the students if the Campaign is launched in a University. If it was broadcast on the radio this would be harder to survey, but we would play it to a variety of people before broadcasting it in order to survey their reactions.
Plan from here
Action points;
* Ask Linda for; information about the Cornwall SCITT` s 10th Anniversary,
SCITT promotional materials,
figures; how many people have gone into Teaching jobs that have done the SCITT? How many of them are still in Cornwall? How many are now Heads of Department?
* Research a Radio Campaign and visual campaign; why is it successful? See if I can find one focusing on Celebration.
* Listen to the radio and take notes on campaigns / advertising. Critically evaluate them.
*Contact BBC Radio Cornwall or Pirate FM and ask them questions about Radio Campaigns.
27/09/09
Campaign; 10 years of Cornwall SCITT.
Planning Campaign.
Things to establish;
1) Target Audience
2) Main message; are we celebrating or advertising?
3) How will we appeal or relate to that target audience?
4) How will we grab their attention?
5) How will be distribute or broadcast the campaign?
6) What materials / equipment will we need?
7) How will we measure the success of the Campaign?
Initial ideas.
After an initial team meeting on 22/ 09/09, we came to the decision that we would aim to produce a Radio Campaign, with additional visual supporting material (brochures, leaflets, posters, etc). Although Amanda and I were both very keen to produce a film, we agreed after discussion that, due to time constraints, it would be much more viable to focus on a radio campaign, utilising our visual ideas to produce associated visual material. We discussed some of thge above points, and came to the following conclusions;
1) The Target audience will be anyone who the SCITT might appeal to, or who might consider doing the Course in the future, for example, University students, mothers, Graduates and members of the general public. We discussed the possibility of focusing on University students, perhaps using a University as a focal site for our Campaign.
2) We decided that we wanted our Campaign to focuses on being celebratory, using this positive approach to encourage people to consider doing the SCITT, but to make it more focused on celebrating than on advertising it.
3) We decided that our target audience were quite sophisticated, and thereof ore we would need the Campaign to reflect this. We discussed the idea of using humour in the Campaign and how we might approach this.
4) We decided to study other Campaigns in order to figure out which factors made it successful or unsuccessful in grabbing audience attention.
5) We discussed the idea of contacting the various local radio stations and seeing if it would be possible to broadcast our campaign.
6)We chose a radio Campaign so that our costs would be limited, however, we will still need access to recording equipment, tape, and we will need to have our visual promotional materials printed.
7) We thought we could survey the reactions we get from the students if the Campaign is launched in a University. If it was broadcast on the radio this would be harder to survey, but we would play it to a variety of people before broadcasting it in order to survey their reactions.
Plan from here
Action points;
* Ask Linda for; information about the Cornwall SCITT` s 10th Anniversary,
SCITT promotional materials,
figures; how many people have gone into Teaching jobs that have done the SCITT? How many of them are still in Cornwall? How many are now Heads of Department?
* Research a Radio Campaign and visual campaign; why is it successful? See if I can find one focusing on Celebration.
* Listen to the radio and take notes on campaigns / advertising. Critically evaluate them.
*Contact BBC Radio Cornwall or Pirate FM and ask them questions about Radio Campaigns.
BBC Radio Cornwall; Campaigns
Theatre and Arts
You are in: Cornwall > Entertainment > Theatre and Arts > Success for HfC
Success for HfC
Hall for Cornwall has won a national award for its fundraising campaign 'Loved to Bits' beating the Welsh National Opera and Wolverhampton Grand to the prize.
This year has seen a double celebration for the Truro based theatre.
Not only is Hall for Cornwall celebrating its 10th birthday, but also its win at the TMA awards.
The theatre won the national award for its fundraising campaign 'Loved to Bits'.
The award was presented by the Theatrical Management Association.
The Cornish theatre has now been nominated for the TMA awards more than any other regional theatre in the country.
Loved To Bits
Since 1997 more than 6m people have used the theatre, this is a far greater number than initial expectations. The massive use has come at a price, with the building showing worrying signs of wear and tear that need dealing with.
Hall for Cornwall is 10 years old
Forecasts show that an extra £150,000 per year is needed to deal with the problems. In addition there is the ongoing shortfall in funding which adds financial pressure.
In the face of these problems the management took action and the 'Loved to Bits' campaign was launched to try to protect the future of the theatre for Cornwall.
So far the campaign has raised over £86,000. The money has come from voluntary donations, the 'per ticket' Theatre Fund payment and the Friends scheme.
The support of people in Cornwall has meant that Hall for Cornwall has been able to completely recover the seats, fit a hoist to enable the safer and speedier arrival of shows and refurbish the coffee shop area.
"We are really grateful to everyone who has donated to the Loved to Bits campaign so far … the fundraising continues, this year we are looking to tackle the damp problems and maintenance on the roof - this is a campaign that needs to keep going," says Tim Brinkman from the HfC.
SOS Centenary Celebrations
The clocks were turned back 100 years in November to celebrate the centenary of of the SOS signal. BBC Radio Cornwall's Euan Mahy has been finding out more. Hear his report...
One hundred years ago on 3 November 1906, the Berlin International Wireless Telegraph Convention was signed by representatives from 19 countries.
This important meeting established a maritime calling and distress frequency of 500 kilocycles and SOS as the international distress signal.
Now, a century later, the Radio Officers Association are launching a campaign to establish the frequency of 500 kc/s as an international heritage frequency to be kept, using morse code as a tribute to the tens of thousands of lives that it saved.
The site of the Poldhu Marconi Centre
To champion their cause the enthusiasts operated a special amateur radio call sign GB500KCS on Friday 3 November from the Lizard Marconi Wireless station and on Saturday 4 November the same happened at the Poldhu Marconi Centre.
BBC Radio Cornwall's 'Cornwall Connected' show covered the event. Click on the link below to hear Euan Mahy's interview with David Barlow from the Radio Officers Association:
The Lizard station is located in the original 1901 hut which has been restored by the National Trust. It is the site where the first recorded SOS handled by a shore station took place in 1910 (two years before the Titanic).
The frequency of 500 kc/s was monitored by Lands End Radio continuously for 86 years and it handled many distress calls perhaps the most remembered being the Flying Enterprise and the Torrey Canyon.
The Radio Officers Association are not only seeking the support of Ofcom but will be lobbying international organisations such as UNESCO to establish 500kc/s as a heritage frequency.
The Association wants to maintain the frequency so that future generations can hear how incidents such as the Titanic disaster were handled by wireless operators. It would also serve as a tribute to the tens of thousands of lives saved by 500kc/s and the SOS distress call.
Analysis
These 2 campaigns are both celebratory campaigns, 1 celebrating 10 years of Hall for Cornwall and 1 the centenary of the SOS signal.
The Hall for Cornwall celebration is being used both to celebrate the 10th anniversary and to promote Hall for Cornwall and try to raise more funds for the project to continue into the future.
The SOS centenary celebration is mor of a commemorative celebration, being used to celebrate all of the lives that have been saved and promote the preservation of this frequency.
In relation to our campaign, the Hall for Cornwall is the most relevant, as we are hoping to not just celebrate the fact that the SCITT is 10 years old but also promote the SCITT and increase awareness of the course, hopefully generating interest in potential future student teachers.
Theatre and Arts
You are in: Cornwall > Entertainment > Theatre and Arts > Success for HfC
Success for HfC
Hall for Cornwall has won a national award for its fundraising campaign 'Loved to Bits' beating the Welsh National Opera and Wolverhampton Grand to the prize.
This year has seen a double celebration for the Truro based theatre.
Not only is Hall for Cornwall celebrating its 10th birthday, but also its win at the TMA awards.
The theatre won the national award for its fundraising campaign 'Loved to Bits'.
The award was presented by the Theatrical Management Association.
The Cornish theatre has now been nominated for the TMA awards more than any other regional theatre in the country.
Loved To Bits
Since 1997 more than 6m people have used the theatre, this is a far greater number than initial expectations. The massive use has come at a price, with the building showing worrying signs of wear and tear that need dealing with.
Hall for Cornwall is 10 years old
Forecasts show that an extra £150,000 per year is needed to deal with the problems. In addition there is the ongoing shortfall in funding which adds financial pressure.
In the face of these problems the management took action and the 'Loved to Bits' campaign was launched to try to protect the future of the theatre for Cornwall.
So far the campaign has raised over £86,000. The money has come from voluntary donations, the 'per ticket' Theatre Fund payment and the Friends scheme.
The support of people in Cornwall has meant that Hall for Cornwall has been able to completely recover the seats, fit a hoist to enable the safer and speedier arrival of shows and refurbish the coffee shop area.
"We are really grateful to everyone who has donated to the Loved to Bits campaign so far … the fundraising continues, this year we are looking to tackle the damp problems and maintenance on the roof - this is a campaign that needs to keep going," says Tim Brinkman from the HfC.
SOS Centenary Celebrations
The clocks were turned back 100 years in November to celebrate the centenary of of the SOS signal. BBC Radio Cornwall's Euan Mahy has been finding out more. Hear his report...
One hundred years ago on 3 November 1906, the Berlin International Wireless Telegraph Convention was signed by representatives from 19 countries.
This important meeting established a maritime calling and distress frequency of 500 kilocycles and SOS as the international distress signal.
Now, a century later, the Radio Officers Association are launching a campaign to establish the frequency of 500 kc/s as an international heritage frequency to be kept, using morse code as a tribute to the tens of thousands of lives that it saved.
The site of the Poldhu Marconi Centre
To champion their cause the enthusiasts operated a special amateur radio call sign GB500KCS on Friday 3 November from the Lizard Marconi Wireless station and on Saturday 4 November the same happened at the Poldhu Marconi Centre.
BBC Radio Cornwall's 'Cornwall Connected' show covered the event. Click on the link below to hear Euan Mahy's interview with David Barlow from the Radio Officers Association:
The Lizard station is located in the original 1901 hut which has been restored by the National Trust. It is the site where the first recorded SOS handled by a shore station took place in 1910 (two years before the Titanic).
The frequency of 500 kc/s was monitored by Lands End Radio continuously for 86 years and it handled many distress calls perhaps the most remembered being the Flying Enterprise and the Torrey Canyon.
The Radio Officers Association are not only seeking the support of Ofcom but will be lobbying international organisations such as UNESCO to establish 500kc/s as a heritage frequency.
The Association wants to maintain the frequency so that future generations can hear how incidents such as the Titanic disaster were handled by wireless operators. It would also serve as a tribute to the tens of thousands of lives saved by 500kc/s and the SOS distress call.
Analysis
These 2 campaigns are both celebratory campaigns, 1 celebrating 10 years of Hall for Cornwall and 1 the centenary of the SOS signal.
The Hall for Cornwall celebration is being used both to celebrate the 10th anniversary and to promote Hall for Cornwall and try to raise more funds for the project to continue into the future.
The SOS centenary celebration is mor of a commemorative celebration, being used to celebrate all of the lives that have been saved and promote the preservation of this frequency.
In relation to our campaign, the Hall for Cornwall is the most relevant, as we are hoping to not just celebrate the fact that the SCITT is 10 years old but also promote the SCITT and increase awareness of the course, hopefully generating interest in potential future student teachers.
Campaign
Investigation into a Campaign.
Sea Sense Campaign
The Sea Sense campaign was a campaign put together by Frank Gillard in order to raise awareness of the dangers of the sea and promote safety. The campaign won silver at the Frank Gillard awards for the social action category. It was selected from 39 radio stations, and was also nominated for a Sony radio academy award.
Sea Sense
BBC Cornwall's Sea Sense Campaign has been nominated for a Sony Award in the community section. These are the radio equivalent of the Oscars.
BBC Cornwall's Sea Sense campaign picked up a Silver in the BBC's prestigious Frank Gillard Awards in September 2006. The Gillard is awarded for on and off-air excellence, and is named after the founding father of BBC local radio.
Now, BBC Cornwall's been nominated for another accolade. This time it's one of five nominees in the Community section for the Sony Radio Awards.
James Churchfield, who came up with the idea for Sea Sense is delighted with the Gillard award.
Throughout 2006 BBC Radio Cornwall and the BBC Cornwall website looked at the work of the RNLI.
Sea Sense is a campaign to promote safety on rivers, and on the beaches of Cornwall. As part of the project a series of films have been produced by BBC reporters in Truro.
It's the first time that Hannah Stacey and Issy Taylor have made television reports. The two journalists have been working with Sea Sense co-ordinator Donna Birrell, who has produced television reports in the past.
"It's been a challenge but really rewarding," says Donna. "I hope it
will be the first of many television and radio projects for us."
The team had to venture out in all weathers to produce the Sea Sense films for BBC Spotlight.
"We were doing a film about beach rescue equipment in Perranporth," says Donna. "We got caught up in a Sandstorm. We felt like Laurence of Arabia battling through the sand with all our film equipment."
They may have had their share of sand in their shoes and hair but the enthusiastic team have enjoyed producing their television series.
There are four films which look at tombstoning, the latest rescue figures for Cornwall, beach rescue equipment and recruitment within the RNLI.
The films were shown on BBC Spotlight on the week beginning Monday 25 September.
Monday's film
For the first in the series the Sea Sense team look at the dangers of tombstoning. They speak to an RNLI lifeguard who rescued an injured tombstoner, and look at the growing number of people taking up the highly risky activity.
Sea Sense Poster Competition
So what did they actually do?
The campaign started off as a radio campaign. It ended up growing and growing
They made a poster campaign, where they got children to design posters for a competition which was promoted through radio.
Through the success of the radio campaign, they ended up producing a series of films, which looked at;
Tombstoning (jumping off cliffs.)
Rescue figures for Cornwall.
Beach rescue equipment, and
Recruitment within the RNLI.
They also did promotional events; a 'Buddy swimathon' competition and a 'Coastguard day'.
Why was the campaign so successful?
Interview with James Churchill on BBC website.
'What they liked about it was that it was a campaign that had life beyond a designated period. It was a way of changing people` s attitudes, making people think, whether they were familiar with the coast or whether they just come on holiday, it was accessible to all, accessible to those people that live by the sea, or those that perhaps come for a week during their traditional holiday break. There were elements that we could take away ourselves in terms of the importance of appreciating that the sea is both a beautiful place but, at times, a dangerous place and, the more we` re armed with the information of coping with that environment, the safer we` ll all be.'
SO, The campaign was successful because it was accessible to a wide range of audiences,both local and further afield. It was pitching a serious message in a way that grabbed people` s attention and made them think. These are both elements that are very relevant to our campaign and that we must try and think about.
Analysis of a section of the campaign; the 'Tombstoning' radio campaign.
The campaign focuses on 1 specific example of when a lifeguard 'tombstoned' and it went wrong.
Structure; interview with a lifeguard- goes to a description of the specific example- goes to some eyewitness accounts- then to a short interview with an expert- overview of danger and summary.
Elements of the campaign; serious information and facts are brought to life with specific example/ real life story that people can identify with. Eye witness accounts create imagery in the listener` s mind.
Sea Sense Campaign
The Sea Sense campaign was a campaign put together by Frank Gillard in order to raise awareness of the dangers of the sea and promote safety. The campaign won silver at the Frank Gillard awards for the social action category. It was selected from 39 radio stations, and was also nominated for a Sony radio academy award.
Sea Sense
BBC Cornwall's Sea Sense Campaign has been nominated for a Sony Award in the community section. These are the radio equivalent of the Oscars.
BBC Cornwall's Sea Sense campaign picked up a Silver in the BBC's prestigious Frank Gillard Awards in September 2006. The Gillard is awarded for on and off-air excellence, and is named after the founding father of BBC local radio.
Now, BBC Cornwall's been nominated for another accolade. This time it's one of five nominees in the Community section for the Sony Radio Awards.
James Churchfield, who came up with the idea for Sea Sense is delighted with the Gillard award.
Throughout 2006 BBC Radio Cornwall and the BBC Cornwall website looked at the work of the RNLI.
Sea Sense is a campaign to promote safety on rivers, and on the beaches of Cornwall. As part of the project a series of films have been produced by BBC reporters in Truro.
It's the first time that Hannah Stacey and Issy Taylor have made television reports. The two journalists have been working with Sea Sense co-ordinator Donna Birrell, who has produced television reports in the past.
"It's been a challenge but really rewarding," says Donna. "I hope it
will be the first of many television and radio projects for us."
The team had to venture out in all weathers to produce the Sea Sense films for BBC Spotlight.
"We were doing a film about beach rescue equipment in Perranporth," says Donna. "We got caught up in a Sandstorm. We felt like Laurence of Arabia battling through the sand with all our film equipment."
They may have had their share of sand in their shoes and hair but the enthusiastic team have enjoyed producing their television series.
There are four films which look at tombstoning, the latest rescue figures for Cornwall, beach rescue equipment and recruitment within the RNLI.
The films were shown on BBC Spotlight on the week beginning Monday 25 September.
Monday's film
For the first in the series the Sea Sense team look at the dangers of tombstoning. They speak to an RNLI lifeguard who rescued an injured tombstoner, and look at the growing number of people taking up the highly risky activity.
Sea Sense Poster Competition
So what did they actually do?
The campaign started off as a radio campaign. It ended up growing and growing
They made a poster campaign, where they got children to design posters for a competition which was promoted through radio.
Through the success of the radio campaign, they ended up producing a series of films, which looked at;
Tombstoning (jumping off cliffs.)
Rescue figures for Cornwall.
Beach rescue equipment, and
Recruitment within the RNLI.
They also did promotional events; a 'Buddy swimathon' competition and a 'Coastguard day'.
Why was the campaign so successful?
Interview with James Churchill on BBC website.
'What they liked about it was that it was a campaign that had life beyond a designated period. It was a way of changing people` s attitudes, making people think, whether they were familiar with the coast or whether they just come on holiday, it was accessible to all, accessible to those people that live by the sea, or those that perhaps come for a week during their traditional holiday break. There were elements that we could take away ourselves in terms of the importance of appreciating that the sea is both a beautiful place but, at times, a dangerous place and, the more we` re armed with the information of coping with that environment, the safer we` ll all be.'
SO, The campaign was successful because it was accessible to a wide range of audiences,both local and further afield. It was pitching a serious message in a way that grabbed people` s attention and made them think. These are both elements that are very relevant to our campaign and that we must try and think about.
Analysis of a section of the campaign; the 'Tombstoning' radio campaign.
The campaign focuses on 1 specific example of when a lifeguard 'tombstoned' and it went wrong.
Structure; interview with a lifeguard- goes to a description of the specific example- goes to some eyewitness accounts- then to a short interview with an expert- overview of danger and summary.
Elements of the campaign; serious information and facts are brought to life with specific example/ real life story that people can identify with. Eye witness accounts create imagery in the listener` s mind.
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