Image Design

Image Design

Initially our idea was to use the Cornish landscape as the main feature of our visual material for the campaign as this is one of the main things that makes the Cornwall SCITT so special and can be used as a selling point in what makes the course different from other teacher training courses.
As landscape photography is one of my subject strenghts I was assigned the role of being 'in charge of' this section of the campaign. I began by looking at this Tourist guide to St Ives as a starting point for ideas of things to take photos of. I analysed the images in this brochure in terms of their appeal and to see what images were generally circulated of Cornwall in order to try to make ours slightly different and unique.
As the course is not based in St Ives I looked mainly at the images which might refer to Cornwall in general rather than featuring the town.
I found the most appealing images to be the ones which featured the sea in low light conditions, for example sun set or sun rise. Other possible features are boats, lighthouses, coastal paths and abandoned beaches. I especially liked the image of boats on the inside of the front cover. I like this image because it uses very aesthetically appealing lighting conditions and has a slightly abstract or 'arty' feel to it.
I then began going out during late afternoon / early evening on days when the sky was blue and recording some initial images.