Analysis of existing Cornwall SCITT promotional materials

I reviewed the existing Cornwall SCITT promotional materials in order to decide whether we should be fitting our visual materials around this, or whether we should do something completely different.
I felt that the existing materials could do with a bit of a 'jazzing up' or 're-vamp'. The mood of our radio campaign is fun, modern and humorous, and I wanted to produce visual materials which would reflect this.
I compared the Cornwall SCITT promotional materials to this leaflet for University College Falmouth. I felt that the Falmouth one had more of a modern, artistic feel than the Cornwall SCITT one. I liked the way that the Falmouth one mixes images of Cornwall with images of the courses and what they do.
The image on the cover of the Falmouth brochure is an abstract, arty image of the feet of people walking on the beach. The image could have been taken at any one of Cornwall` s beautiful beach destinations, and refers more to the idea or feeling of walking by the sea than to a specific location.
The general design of the brochure is quite modern, using white writing on dark backgrounds.
It is the sort of material that would appeal to young people, graduates, post graduates and professionals, branding University College Falmouth as a cutting edge, fun, colourful and beautiful place to study.
This is the feel that I would like to create in our visual materials for the campaign.