Generation of final image idea

I decided that the best thing to do was to go back to the radio campaign, listen to it, and focus on the script and how I can relate the visual materials to this.
After listening to the campaign a few times I had the idea of focusing on the main question; 'Can you remember your favourite teacher?', and the slogan; 'be remembered' and tag; 'SCITT to it'.
I also needed to somehow incorporate the theme of the campaign, 10 years of Cornwall SCITT, into the actual image.
On top of this I wanted to reflect the upbeat, humorous, modern mood of the radio campaign.
Eventually I came up with the idea of having a teacher with a blackboard with the number 10 on it to link to the 10 year celebration. I then thought about how this could be connected to an element of humour, the idea of a memory of a favourite teacher, and the Cornish landscape.
I decided on the idea of having the teacher in front of the sort of landscape I had originally wanted to use in the image, taking the picture in St Ives Harbour, therefore utilising the sea, beach, and boats in the background. I decided to use the atmospheric lighting I had wanted to use in the landscape picture, taking the picture at sunset. This would also then refer to the idea of the memorable teacher, as they are still teaching even though the sun is going down and the tide is coming in.
I discussed this idea with my colleagues, and they agreed on it and helped to organise the resources ready for the photo shoot, managing to track down a black-board which was quite difficult to find!
I thought that it would be good to have both a male and female featured in the image, so that both sexes could relate to it. I therefore arranged a local actor to feature in the photo shoot. I acted as the school girl!



During the shoot I experimented with a few different ideas, for example, getting the teacher to hold the chalk between his toes, using the light from the sunset to create silhouettes of the figures in the images, and positioning the teacher and student in various places to see which composition looked best.
I eventually chose an image featuring the teacher actually in the sea, so it looks like the tide has come in and they are still there trying to teach the number 10 to the daydreaming student.
I feel that the images were really successful and do incorporate all of the elements that we were trying to accomplish in our campaign. I also feel that they are quite strongly linked to the radio campaign material.
The images all came out quite dark due to the time of day, so I had to do quite a bit of photoshoping on them afterwards, altering the exposure, cropping the images, altering the colour balance, brightness and contrast, and taking out the seaweed and footprints so that it looked like a really clean beach!
For the image on the reverse of the material I used an image of the sea at sunset that I had produced as part of my landscape photography attempts. I wanted to make this, more factual side of the page, more interesting to look at without distorting the information that it provides.
On this side I also used quotes from the script of our radio campaign to link it further to this.
We then had a group meeting where we discussed the fonts, made some alterations (and grammer corrections!) and made the 'tag' , 'SCITT to it' more of a feature by jazzing up it` s font.
I am really pleased with the final result which can now be used as a poster, double sided postcard and CD cover for the radio campaign for when we send it off.